Why and what is Muse?
Launched by Meta on September 8, Muse can perform tasks on behalf of the user: send an email, book a trip, or even buy a product.
Muse functions as a built-in browser. It can therefore directly access websites that don’t necessarily offer an API and perform the actions requested of it, much like a human user would.
Apparently, Amazon isn’t too fond of this concept.
E-commerce giant Amazon considers Muse’s access to its platform a violation of users’ privacy and a breach of its terms of service. Amazon also criticizes Meta for failing to inform them in advance about Muse’s use.
What about privacy here, and more importantly, is our data at “risk”?
Amazon claims that Muse connects to its site without clearly indicating that it is an AI agent and that it takes advantage of this to record customers’ login credentials.
Amazon had already asked Meta to exclude its store from Muse. But apparently, Meta did not follow through...
Amazon at war ?
Amazon also reportedly has an issue with Perplexity’s AI (Comet), which, with its AI browser, is said to be capable of making purchases on the site.... Google and OpenAI are also reportedly on the blacklist because their agents also log in regularly.
Muse a good start !
Meanwhile, Muse is doing well: according to Appfigures, the app reportedly recorded 1.8 million downloads on iOS in the United States and Canada during its first twelve days.
Today, AI is taking on a greater role, evolving from a simple chatbot to an intelligence that performs tasks as requested!
What should we think about AI?
- Who controls access?
- Who protects the data?
And most importantly: To what extent can AI act on a user’s behalf on the Internet?